West Elm respects your privacy and understands the importance of protecting your personal data. This Privacy Policy explains how we collect, use, and disclose data from you as a visitor accessing oralbelectrictoothbrush.com or interacting with our family of brands and affiliates (together “West Elm”, “we”, “us”, or “our”).

Please take a moment to review this policy so you understand our practices regarding your data and how we will use and care for any information you choose to provide.

1. Introduction

Your privacy is critically important to us at West Elm. We are committed to maintaining your trust by protecting personal information you provide online and through our apps, stores, and customer contact centers. This policy was created to demonstrate our commitment to the privacy and security of our customers and website visitors.

By accessing oralbelectrictoothbrush.com or affiliated sites or availing of our services, you acknowledge you have read and agree to the terms of this privacy policy. You also acknowledge similar data practices may govern portions of your engagement handled by our family brands and third party partners.

2. Information We Collect and Sources

2.1 We only collect or access information useful in providing or improving our services, products, and customer experiences. This data comes from various sources:

2.2 We take steps to limit collection to only the minimum data required to deliver improved service and personalization across websites, stores, and devices. We avoid collecting or accessing sensitive information like race, ethnicity, sexual orientation, health data, trade union membership, political affiliation, or religious beliefs unless at your direction or where required by law.

2.3 You may opt out from data collection, use or sharing as outlined in Section 10 below.

3. How We Use Information

3.1 We strongly believe data enables us to provide excellent products, service, and experiences. We use data only for these legitimate interests and where applicable law permits to:

3.2 We avoid using data for any purpose not outlined here unless we first obtain your consent or such use supports core business functions and legal requirements. We will never sell your personal data or information to third parties without your permission.

3.3 You have full control over account settings, marketing preferences, cookies, and privacy controls. Adjust these at any time to limit the ways we interact with you based on data we collect.

4. Lawful Basis for Processing

We gather, use, and share data about you only where we have lawful bases. These include:

4.1 Consent (where you agree we may use your data for things like marketing communications and contests).

4.2 Contract (where processing is necessary to fulfill orders or other contractual duties with you directly).

4.3 Legal Obligation (where the law requires we collect/process certain data, like with subpoenas or taxes).

4.4 Legitimate Business Interest (where we rely on data to operate, promote, protect, and improve our business dealings and your experiences).

4.5 Public Interest (where processing data serves broad societal benefits like customizing ads based on demographics or preventing abuse).

We avoid processing data in any way not covered by these lawful bases unless we first seek your consent. You may revoke consent or opt out of additional processing at any time.

5. Retention

5.1 We retain personal data only as long as necessary to fulfill operational needs or contractual obligations, or as legally required. Typical retention periods for various datasets are:

5.2 We may retain anonymized and aggregated statistical data indefinitely but will periodically review datasets to determine ongoing utility.

5.3 We securely delete or destroy personal data at the point when it is no longer required for the purposes collected.

6. Third Party Services

6.1 We may utilize third party analytics services in our website and apps, like Google Analytics and Adobe Analytics to capture usage metrics and statistics. These services employ cookies and related technologies to function properly. All implement retention limits and security controls aligned with our internal data policies.

6.2 We may use third party advertising networks, data brokers, marketing analytics providers, and social platforms to personalize your experience and display relevant promotions tailored to your inferred interests based on browsing patterns. These parties employ tracking technologies like browser cookies or mobile advertising IDs to collect data for personalized advertising.

6.3 We utilize third party platforms for website hosting, email communications, payments processing, SMS text messaging, social community integrations, customer support software, and other functions key to operating our online business at scale. These partners adhere to appropriate security standards and agree to practices no less protective than our own policies.

6.4 Any third parties not acting as our direct data processors agree by contract to privacy, data security, and consumer transparency standards equal to our own for all personal information shared in facilitating services.

7. Children’s Privacy

7.1 Our websites are not directed at or intended for use by children under age 13. We do not knowingly collect personal data from children, and none of our website functionality is directed at children.

7.2 If you are a parent and believe your child has provided us with personal data without your consent, please contact us immediately via the information in Section 13 below so we may delete this data and prevent further collection.

8. Data Security

8.1 We utilize administrative, technical, and physical safeguards to protect data from unauthorized access, disclosure, alteration, or destruction. Standards adhere to accepted industry practices and comply with all legal requirements. Our security controls align to standards like SOC 2 and ISO 27001 frameworks.

8.2 Specific controls include layered firewalls, intrusion detection systems, endpoint and server protection software, encryption of sensitive data at rest and in transit, employee security training, vulnerability testing, access controls and logging, and other robust measures.

8.3 While we strive to protect data, no security controls are 100% effective. We cannot guarantee prevention of all data loss or cyber threats. By using our website or providing data, you acknowledge and accept this inherent risk. We notify impacted individuals and appropriate authorities promptly if a confirmed data breach occurs as per legal obligations.

9. Your Rights and Choices

9.1 Access or Rectification: You may access data we hold about you at any time to verify accuracy and completeness. Please reach out to us online or offline to request your data report.

9.2 Restrict or Object to Uses: You may restrict how we use data about you where that use is based only on legitimate interest and not required by your contractual relationship with us. You may also object to uses like direct marketing emails.

9.3 Withdraw Consent: Wherever we rely on your consent as a lawful basis for data use, you may withdraw that consent at any time.

9.4 Data Portability: You may request a machine-readable export of personal data you provided to us at any time to take to another provider.

9.5 Delete Data: If we are not legally required to retain data, you may request we delete some or all data linked to you. Deleting may prevent us from delivering some services, however we will aim to meet reasonable requests for removal.

9.6 Opt Out of Sales: We do not sell or share your personal data without affirmative consent. However, California residents may opt out of certain sales under CCPA at any time via our Do Not Sell Form

Please submit data rights requests via the contact information in Section 13 below. We will aim to honor valid requests within 30 days whenever possible. And we make information about data practices transparent per Section 10 below.

10. Transparency

10.1 We provide detailed information about our privacy and data handling practices via this policy, displayed notices online when collecting data, cookies banners, account management consoles, email footer preferences, social media disclosures, help documentation, and other venues.

10.2 We participate in industry accountability programs like TRUSTe Privacy & Data Governance Practices to affirm our privacy promises.

10.3 If you have additional questions about data collection, use, disclosure, retention, deletion, or your rights, please get in touch via any of our published points of contact referenced in Section 13 below.

11. International Data Transfers

11.1 West Elm operates globally, and we may transfer data from customers, prospects, website visitors, and other data subjects to recipients across several international borders. These transfers support essential business functions.

11.2 For transfers originating from the European Economic Area (EEA), we implement standard data protection clauses approved by the European Commission to safeguard data consistent with GDPR requirements. All employees have data privacy and security training no less stringent than required by the EU.

11.3 We conduct diligence to vet all third party providers to assure they meet our privacy promises even when accessing or storing data globally. Per our contracts, third parties must maintain protections equal to our own no matter where they process data we share.

12. Mergers and Acquisitions

12.1 We may transfer data to a third party in connection with the sale, assignment, merger or other transfer of West Elm or our Corporate group, provided that the entity receiving the personal data commits to privacy practices no less stringent than our own.

12.2 We will make a reasonable effort to notify affected individuals in the above situation if feasible within 30 days where data is materially changed or usage expanded beyond original purposes. You will always retain choices surrounding use of your data.

13. Contacting Us

We welcome any questions or concerns about this Privacy Policy, data practices, or privacy controls. Please contact us at:

West Elm Customer Service
Email: customerservice@oralbelectrictoothbrush.com
Phone: 1-888-922-4119

West Elm Brands Privacy Office
Email: privacy@oralbelectrictoothbrush.com Mail: Legal Department, West Elm Brands PO Box 1697, New York, NY 10116

EU Data Protection Representative
Email: dpo@oralbelectrictoothbrush.com

We will promptly investigate issues and attempt good faith resolution aligned to reasonable user expectations.

14. Changes to this Policy

As business practices develop over time, we may periodically update this Privacy Policy to reflect company initiatives and evolving privacy regulations. Please check this page anytime you access or use our websites or services to review the latest version. Any material changes become effective upon posting the updated policy. Continued use of a website or service following posting constitutes acceptance of revisions.